T. Boone Pickens flew into Sweetwater, Texas, on his Gulfstream G550
private jet last Thursday, then made his way to one of the biggest wind
farms in the country.
As cameras rolled, Mr. Pickens walked amid the hundreds of wind
turbines that dot the flat Texas plains, his slow Okie drawl once again
the star of a TV commercial promoting his "Pickens Plan," which aims to
turn Texas into the Saudi Arabia of wind.
The spot will be the next iteration of a $58 million public-relations
and advertising blitz that started July 8 and has been both widely
criticized and widely praised.
(Buffalo-based Joe Slade White & Co., a veteran political ad agency with 400 campaigns to its credit, created the TV spots.)
The campaign argues that America's $700 billion-a-year foreign-oil
habit can be broken with an expansion of wind power that would free up
demand for natural gas, which could then be used to power vehicles such
as the Honda Civic GX.
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