Justin Timberlake, The Pop Star Will Be Featured in Online Films, Print Effort for His Fashion Label
NEW YORK (AdAge.com) -- William Rast, a clothing label founded in 2005 by Justin Timberlake and his best friend, Trace Ayala, is for the first time cementing its ties with the pop superstar via a fall campaign it hopes will quickly go viral. Mr. Timberlake will star in the campaign, which includes a series of short online films, as well as print and outdoor media. He also co-wrote the screenplay and wrote an original score for the films.
